PRFKT ADS / Learn / Read a lead and its evidence
Read a lead and its evidence
Open Leads, then choose a business. These businesses and their scores are sample data for practice.
In this lesson
- 0:02 Open Leads, then choose a business
- 0:11 The score runs from zero to one hundred
- 0:24 Read the reason and its evidence
- 0:35 Look through the signals and the audit report when available
- 0:45 The same lead page brings together its emails, replies, deals and creative work
- 0:54 For practice, compare two leads and explain the difference in your own words
Transcript
Open Leads, then choose a business. These businesses and their scores are sample data for practice.
The score runs from zero to one hundred. It combines fit with the strength of the reason to reach out now. It is not a chance of making a sale.
Read the reason and its evidence. An old ad or a slow page can be useful context. Check the details before repeating them to a customer.
Look through the signals and the audit report when available. They explain what was found, rather than asking you to trust a mysterious number.
The same lead page brings together its emails, replies, deals and creative work. Scroll to see what has already happened.
For practice, compare two leads and explain the difference in your own words. If the evidence is thin, investigate before sending anything.
Every example in the lessons uses sample data. They show how the app works, not what you will earn.
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