PRFKT ADS / Learn / Build paused, then launch with a cap
Build paused, then launch with a cap
Open a client page and find Launches. You can also start from a finished creative in Studio with Launch campaign.
In this lesson
- 0:02 Open a client page and find Launches
- 0:17 Choose the client, ad account, creative, destination and budget
- 0:34 Build creates the campaign paused
- 0:45 Go live needs your confirmation and a total spend cap
- 0:56 Meta, TikTok and LinkedIn use a campaign cap
- 1:09 Use Pause, Resume or Stop from Launches afterward
Transcript
Open a client page and find Launches. You can also start from a finished creative in Studio with Launch campaign. The demo has no live ad account.
Choose the client, ad account, creative, destination and budget. Read any platform requirements. If client approval is required, get that before building.
Build creates the campaign paused. Paused means it is built but is not serving the ad. Check the preview and settings before continuing.
Go live needs your confirmation and a total spend cap. This is real spending in a connected account. Check the amount rather than clicking by habit.
Meta, TikTok and LinkedIn use a campaign cap. For these Google campaigns the app checks synced spend each cycle and pauses at the cap; it is not an instant hard stop.
Use Pause, Resume or Stop from Launches afterward. Monitor spend and results. Practise locating the flow here, without connecting an account or going live.
Every example in the lessons uses sample data. They show how the app works, not what you will earn.
More lessons
- Previous: Client reports, dashboards and portal
- Next: Invite a team member with a role
- Also in Clients and creative: Make an image or video ad
- Also in Clients and creative: Share a proposal and take payment
- All 48 lessons